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July 09, 2018 2 min read

From Opportunities To Customers: 5 Methods To Converts Business Leads

After creating your leads, the greatest task is now how to convert them into sales. It will not make sense that you have a long list of leads yet not even one of them can convert. You are going to have to learn a few tricks to get this done.

The possibilities of the leads you have generated not converting are higher than them converting. Discover how to go about it, and you will have guaranteed you success.

There are many methods to do this. But the following are the most basic ones

Free demo

Free demos have proved for a long time to be one of the most effective leads conversion methods. The aim is to assure your customers that what you are offering works. It is the same approach as a standard call only that this one has a more psychological twist.

The demo does not only show how the product works, but it also shows how it will solve specific problems for the user. It is an excellent approach because it grabs the attention of the user.

Use offline events

One of the best ways of converting your leads is if you can meet them in person. You need to find a way to interact with your leads at a more personal level.

Even if you are applying online methods, give your leads more options. If you are sending emails, for example, use that opportunity to invite them to an event you have organized. This will make your call or email more relevant.

Invite them to a webinar

A Webinar is defined as a small event held online to grab attention. It becomes easier if one participate in one and the chances of converting are elevated.

The possibility of getting great attention during a webinar is very high. The only problem that marketers do is that they don’t know how to use that opportunity effectively.

To begin with, you need to ensure that your webinar is at least 90% educational and only 10% promotional. Do not put your primary focus on selling the product but in creating interest. Show them the benefits your product and why they need it.

Start with a topic that is captivating and related to the niche of your product. These are business people so the headline should grab their attention to take part in the whole exercise.

Use valuable content

Content is everything in online marketing. It is not about having too much content but having one that is relevant and beneficial to the reader.

This is the best way to grab their attention, and once the interest is created, you can be sure to engage them. Your call to action should be clear too.

Do not be afraid to ask for expert opinion

Another great way to convert your leads is to talk to them as though they were experts. People usually appreciate being seen as necessary, and this is a method that works effectively.

Now you can convert those leads!

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