July 09, 2018

What You Need To Know About Email Validation

It does not matter that you have been doing email marketing for a while or have just started out, email validation should be one of the terms you are familiar with. It is simply one of the best ways through which you can increase your email deliverability, meaning its something you cannot avoid.

However, investing in the service can be a bad idea if you have no clue of what you are getting into. Knowing the term alone is not enough for you. for example. You need to know what email validation is, why marketers care a lot about it and the benefits it offers e.t.c.

Here is a breakdown of the most important things you need to know about email validation.

It helps you eliminate inactive emails

If you did not know, inactive emails could cost you a lot regarding website ranking. You see, whenever you send an email, there must be an indication that the email was received and opened. If not, it will only end up in your spam folder. Too many spams may indicate to the search engines that you are either disturbing users or your products don’t attract them.

Using email validation ensures that such things do not happen. It eliminates those emails addresses that are no longer viable to leave you only with those that you can actually use.

It automatically corrects data entry

It is very typical for human beings to make errors. Sometimes the mind gets too tired that your type some information that is not correct. You can for example key in an email address incorrectly. Or a customer may be filling an entry form and key in an email address incorrectly.

If such things happen, you increase the risk of getting spam notifications and even worse missing the person you intend to reach out to. Email validation corrects these mistakes.

It can lead to better campaign performance

What every company is interested in at the end of the day while marketing is to witness a better ROI. It is very heartbreaking when you invest so much in a campaign what see only abysmal results. The problem may not be that huge if you haven’t noticed.

It could only be that you have inactive email addresses that are pulling your performance down. The best way to deal with this is to eliminate this threat and what best way but to use email validation?

It helps you prevent hard bounces

There are risks of receiving hard bounces- emails returned because of the invalid email address or one that does not exist. People may use fake emails or delete them for fear of receiving spam messages.

It is possible that you will receive a few hard bounces from time to time. However, you should not encourage regular ones. This can harm your sender reputation just like spam messages would.

For digital marketers, email validation can be a true lifesaver. Use it to clean your mailing list, and you will see better return for your campaign.


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