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October 26, 2018 2 min read

5 ways to improve email deliverability

One of the biggest challenges that small businesses experience is creating a proper email campaign. The fact that emails still work today, more than any other marketing channel can get people easily excited. Small businesses put a lot of effort into creating emails to send to the subscriber on a weekly basis.

It is not an easy task as it needs a lot of patience and hard work. Each part of the emails plays an important role in determining whether or not the reader will stay engaged.

The real focus should be placed however on what happens once the send button is pressed. It is important to know whether or not the email actually reaches the inbox of the recipient. This depends on the deliverability of your email.

Email deliverability refers to how well your emails are received. You don’t want the message to marked as spams or them bouncing. That will not be good for your investment, and it will ruin the ranking of your website.

Once you have spent a lot of time and money coming up with an email message, you want it delivered. Let us look a five ways to can make the emails reach the inboxes of your subscribers.

Ensure your emails are authentic

It is very easy to be mistaken for a hacker while you market using emails. Apart from that, hackers can use your email to send emails on your behalf. But if you authenticate your emails, such chances are reduced. Set up Sender Policy Framework records to achieve this.

Ensure positive engagement

Email providers are always on the lookout for how your emails are acted on by the recipients. They observe the click-through rates, open rates, and other metrics and can reward you with increased deliverability.

Avoid spammy words in your subject

Many words can rate your email as spam. Emails service providers are getting started today. Meaning, just using a word like “FREE” is not a certainty you will be flagged as spam. It is essential to consider how you phrase it so the user won’t delete it.

Regularly update your sheet

There could be some emails that just no longer work. Those that have not reacted to your emails for more than few months can be seen as unworthy contacts, and it will be a good idea to remove them. Some will just fill your list and increase bounce rate.

Segment your email list

Everyone on your mailing list is there for a different reason. The leads were not created in the same manner even. Once you realize this, you need to segment your list into different categories. Start by identifying those who have connected with you. It doesn’t matter how long they have been on the list.

The aim here is to send emails that are relevant to their interests.


These suggestions can generate a great payoff if you consider them seriously. There are many other ways but these 5 top the list. Simply stay informed.

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