If you have been running an online service, especially in the last one year, then you understand just how vital social signal are to your success. Anyone who can dispute this fact could have been living in the cave for the past one year maybe. In this article, we are going to look at one particular area that social signals have tightened roots; traffic generation. Before we do that, why are a social signal so important really?
Social signals can be said to be literally signals. They are indicators of users liking a lot a particular product on a website. They also show how much users dislike another product. In simple terms, they show user reactions to different sites or products offered on those websites.
Google and other search engines are not just there as search engines. They have the primary role to ensure that users get what they want. They also reflect the likes and dislikes of the same user.
Search engines have different methods through which they determine the popularity of a website. They use various techniques to find out how popular that website, product, company or service is and the social signal is one way. They tell the search engine that a certain product is being liked, talked about a lot thus giving it a level of importance.
Companies produce products and service and post them on social media to find out the reaction of different people. If most people like it, they can determine the sale volumes. But if many dislike or don’t react to it, a different approach will be taking all the same. This also affects the relationship between the search engines and the companies’ websites. Less importance will be given to those with more dislikes and vice versa.
Companies don’t only need social signals to boost their rank with the search engines. They need them to outdo competitors as well. If say 20 companies are making the same product, not all of them will be on the same rank with the search engines.
Now if for example all the companies have social signals and using them, search engines will narrow down to more specifics. They will look at the social presence of the companies and their social cues and consider the quality the social signals. So quantity is not the only thing you need to worry about.
Having looked at why you need them, let’s now see how you can drive traffic to your website with social media signals. As seen earlier, quality matters a lot. Quality social signals will boost your site traffic which will generate leads and eventually sales.
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