How to avoid over-optimizing your website

October 26, 2018 2 min read

How to avoid over-optimizing your website 2

How to avoid over-optimizing your website

Is there anything like over optimization? Yes. It is the practice of creating too many improvements on your SEO. The improvements may be too many that it reaches a place where your website’s ability to rank is destroyed.

Facts about over optimization

It used to work

Over optimization actually used to work. There were days back in the olden error when websites gained fame through it.

Stuffing a website with tons of keywords would actually get you to rank higher. You could also send thousands of spammy links to a site, and as quick as that, your, sites shoot up in fame.

It does not work anymore

Things are very different today, and it never works as described above anymore. You stuff your content with keywords or linkspam; you are literary hanging your website by the neck.

In 2012, the penalty for over optimization was leveled. All the sites that are involved in keyword stuffing and link spamming are completely deindexed.

There is much more to over-optimizing than you may know

There is a chance that most SEOs are assuring themselves that they are not over optimizing. They think so because they are not using too many keywords.

But is that true?

Over optimizing is so much different today. It is no longer just about stuffing keywords in your content. Google is always changing its algorithm, and you have to be aware of that.

This constant evolution is because everything gets smart. From Google the search engine to the Google’s web spam team. The result it everything moves from being normal,

There are those that saw the dangers of over optimization and changed their game, but that was so 2012. In the world of SEO, a few years make a lot of difference.

But there is a new guide to follow today. The strategies that worked years ago may not work today. But you can stop it. Let’s see how you can get on the move.

  1. Don’t use key-word rich anchors for internal links. Internal linking itself is good, but not using key-word rich anchor.
  2. Use relevant keywords. Use keywords that are only relevant to your site, nothing more.
  3. Do not point all internal or external links to top level navigation. To make your website healthy, point the links to deep internal pages and the home page.
  4. Do not use multiple H1 on a page. Use H1 only once in the main heading.
  5. Don’t link to toxic sites. The sites you link to determine how much you gain at the end of the day. Use healthy links.
  6. Do not put too much keyword in your footer- it is the same as paralyzing your foot.
  7. Have you been using non-branded, keyword-dense URLs? It is time you stopped


The problem is, over optimization happens because people focus more on technical SEO. If your focus too much on SEO, you create a problem for yourself.

Rely on creating content that people actually read.

Leave a comment