How To Avoid The Spam Folder In 5 Easy Steps

July 24, 2018 2 min read

How To Avoid The Spam Folder In 5 Easy Steps 2

How To Avoid The Spam Folder In 5 Easy Steps

There are many ways to create emails lists and marketers have always found a way of exhausting them. Having an extensive list of prospects is always a good sign of success.

The problem comes in when you are trying to make contact and all to end up with is spam. That is a thorn in the feet of your marketing campaign.

ESPs take spam more negatively. They assume that you are not giving the user what they want and that is why they don’t react to your emails.

Search engines, on the other hand, will not rank you high. They are always looking to satisfy the user and will do anything to achieve that. They may take it like you are a nuisance to the internet user.

So as you can see, spams don’t only affect your budget; they ruin your reputation as well. You need to avoid them as much as possible. The following easy steps can get you started easily.

Don’t purchase lists

The best way to create an email list is to do it genuinely. You must ensure that your subscribers join your marketing campaign willingly.

If you purchase a mailing list, it means you have no idea on the quality of these leads. You don’t know if they have an interest in your line of business. Every message you send therefore makes no sense to them an ends up in the spam folder.

Be careful what you say

The message you send to your prospect matters a lot. What you say to them and how you start your conversion makes all the difference.

Capture the headline with great care because it determines the click-through rate. Write relevant content always.

Use a reliable ESP

Your email service provider can be a great asset if they are reliable. There are a lot of ESPs across the globe today, but not all of them are reliable.

A good ESP can provide you with insights on how to make your emails more usable.

Get certification

You need to get your emails certified if you are on a dedicated IP. Once you have done that, your emails appear more credible and trustworthy.

Hackers will not use your address to send emails on your behalf. That happens a lot, and it could be one of the reasons you have spams in your emails.

It may cost you something small, but the rewards are great.

Stay in touch

It is a common mistake for most marketers to establish contact with a prospect then go silent. If you send emails only once every three months, for example, customers will forget about you.

It hurts your open rate when your emails are deleted because the customer does not recognize you. Keep in touch and send emails daily and at least twice a week.

Final thought

Your email marketing campaign will only succeed if there is a reaction to your emails. Ensure that you update your list from time to time. This tips can help you minimize spam messages.


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