In this guide, I will be giving you a step-by-step tutorial with accompanying screenshots showing you how to optimise your Shopify collections for SEO. From my experience, I have noticed that Shopify collections (or categories) rank the best. Shopify collections outrank products and blog posts as they are more sales-driven. They simply stick with the search engines. It is therefore extremely important to create SEO optimised collections for your Shopify store to increase your website traffic and sales.
If you have a large Shopify store, it is very important to create as many collection pages as possible as each one will generate traffic to your store.
It is very important to have plenty of content on each one of your Shopify collection pages since pages with a lot of quality content tend to rank better than collections with thin text. It is recommended to have at least 1,000 words for each collection. In Shopify, your collection content will appear at the top. However, I strongly recommend that you get a developer to shift your collection content to the bottom so that your products appear at the top and are followed by text at the bottom. From experience, this is a better approach than hiding your text via a "read more" button. You collection articles should focus on the product category and you could create a definitive guide on how to buy this type of product and the considerations that a person will need to take into account whilst shopping for this type of product. A good example of this can be found here.
For each collection, you will need to come up with a set of keywords. Usually, the keywords will be what your collection is. In the above example, "Pink Lingerie" is the collection name and the main keyword. However, you will need to come up with related keywords to include in your article body, meta title and meta descriptions as well as H1 to H4 article headings. The best way to find secondary keyword ideas is to run a Google search using your primary keyword to see what your competitors are using. Already, I have found the following examples "Pink Shop Pink Underwear". Of course, you could also incorporate some keywords from your products on the collection pages. Generally, it is good practice to name drop product types. So in our pink lingerie example, we have products such as chemises, negligees, G-Strings, babydolls and other lingerie types. Simply by incorporating these keywords in your body text, H1 to H4 headings, meta titles and meta descriptions, you are already optimising your collection page because these keywords will help Google to make out the context of each collection and rank it appropriately.
It is very important that you use your keywords inside the body content and H1 to H4 headings. Make sure to proofread the content for grammar and syntax.
This is how your meta title and meta descriptions look on Google when you search for a keyword. Coming back to the pink lingerie example, as you can see we have our main keyword "pink lingerie" and related keywords inside both the meta title and meta description. We also have intent words such as Buy and shop. It is very important that you make the meta titles and meta descriptions as catchy and intent driven as possible as you will need to grab the attention of potential visitors and get them to click the link.
If you refer to your other collections inside your Shopify store then it is wise to add a few hyperlinks inside your body content as it helps with interlinking, user experience and it passes link juice power to the other collection. Do not overdo this and only include a couple of hyperlinks.
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