Google is quite picky sometimes on the sites that it indexes, and you wouldn’t want your site to be left out. Making sure that Google crawls and indexes your site is one of the best ways for creating SEO. If you have been having trouble in this and want your page to be indexed, this article is a must-read.
In 2018, Google seems to have gone through a great length to ensure you identify the problems that hinder your indexing. If you check out the new Google indexation report in the Google Search Console, you will better understand why your page isn’t indexed.
Not every URL is relevant to Google. Google has evolved a lot and can check duplicates, conflicting indexation instructions and low quality of spammy pages.
Google has special tools that measure the quality on a page basis and also the overall site. The quality of individual pages will affect the quality of the site. Only the pages that are indexable will have an impact on the quality of the site. Google is always encouraging you to improve your quality scores.
According to Google Quality Evaluator Guide 2017, “low quality are unsatisfying or lacking some element that prevents them from achieving their purpose. ....”.
There are low-quality signals that Google s always on the lookout for. These include content that is too spammy. Content that lacks expertise, authority, and trust (EAT). Content that does not add value to the user. Pages that are poorly designed or any detection of malicious or deceptive practices cannot be ranked.
Other things to avoid are negative reputation, untrustworthiness, autogenerated content, lack of website contact information, fakery info, website not maintained by many others.
Google will reward you highly for a high-quality page and general site. Make sure you have the following on your page
- High-quality main content
- Updated copyright nalification
- Functional page design
- Authority of the page
- Positive reputation
- Supplementary content. Among others.
In short, avoid the negative characteristics that will pull you page worthiness.
Google wants to index more of your pages that you will have to help it do this. You may need to find another content strategy, but it is vital that you reduce the production of door-way type pages. These are pages with little unique content in them.
Your site should be able to produce proper 404 pages and help you avoid negative SEO attacks. Block the internal search function on your website so that thin pages are not created.
Use canonical properly; it will help you consolidate signals in the right pages. While on this, using proper pagination will help you avoid duplication.
Finally, use proper indexation control on pages. Find out which content assets are primary and optimize them.
You get proper indexing if your page and overall site has been optimized properly. There are tools like Minik’s Social Signal Boss Pinterest Software that you can use to your advantage. Remember, your investment determines your returns.