Research has shown that emails have the highest ROI and that is why most marketers today still find it quite functional. One would imagine that they are no longer viable with the social media and all the technologies.
Emails still hold a valuable position in the lives of many marketers. In fact, they are the best method for reaching out to prospects and creating long-term relationships. They may seem like not much to some people, but the truth is, they are a lot. B2B marketers, in particular, know the real value of emails.
Creating an email list is, however, one of the biggest challenges faced by marketers. Most try out different methods, but in the end, no results are seen as such.
A long email list shows that you are getting somewhere. You will get conversions from that list. Here are a few ways to grow that list to five digits and beyond.
You are looking to get the email of your reader son go ahead and ask for it. No one will subscribe to your campaign in the first place if they don’t see your opt-in button clear.
Making it, prominent means visitors see them as they read through the mail. People make a mistake of forgetting the opt-in in favor of social media. Even though the likes and comment are all good, your emails are much more important.
The reader should have no excuse whatsoever why they could not subscribe. You need to ensure that the opt-in is impossible to miss for them. Do not make it seem like you are forcing them to subscribe, rather encourage them to do so.
Everyone wants to know the “what is in it for me?” The visitor should be able to not only notice the opt-in, but they should be immediately hit by the benefit they stand to gain.
This is one of the reasons you need to do a serious research on your customers. Then and only then will you be able to tell what they need and how you can present it to them.
A white paper in summery is a report that explains in details to the reader possible problems they might be having and the solutions you offer. It is a way of ensuring value delivery to your customers. That is the essence of using emails- to exchange something with the customer.
This is one of the best ways to generate an email list. Let people know that they can win prizes by subscribing. Ensure you have a reward for referrals too. Otherwise, they will become selfish.
The ideas presented above can help you get started. The real deal, however, lies in you being as creative as possible in engaging your customers.