It is no doubt that emails are the most preferred marketing tools today. Even amidst the fame that social media has gained in the past few years, email continues to thrive. It is quite amazing how they have taken the market, especially in B2B marketing.
Videos, on the other hand, have no comparison as a medium of communication. There are just no media that can march it when it comes to delivery of the message.
So there is a magic in using video and emails altogether. Research has shown that marketers who use videos in their emails saw an increase in their click-through rate. That should be no surprise a video raises a lot of interest in the reader.
There is a problem though. Using video with emails is not as easy a task as it sounds. Many marketers are still struggling with how to integrate videos and emails effectively. There are high chances that videos will be even more common in the future, and the signs have already started showing up.
We are going to look at a few ways through which you can make video emails effectively. If executed well, the results are excellent.
Getting started is perhaps the most essential part of this campaign. Here is how to,
You don’t just wake in the morning and decide that now you want to use videos in your emails. In fact, you just don’t start your marketing from nowhere.
Do you need to understand why you need that campaign, why it is essential? Planning your campaign works as a roadmap that shows you where you are going exactly and where you are currently. Use guidelines such as:
- Outline the specific marketing strategies that you have.
- Research thoroughly.
- Identify with the target audience.
- Write down your budget and display it.
- Prepare a to-do list and follow it up.
Videos have a way of getting to people fast. But they have to be great videos otherwise you will end up doing the opposite. Now you cannot include videos of just any size as that makes the email too heavy. Instead, you will have to compress it, which is why you need high quality entertaining video.
- Create a series of video and make them short.
- Try to include the word video in the headline to let the reader know.
- You must have a clear call-to-action in your video email marketing-very important.
- Avoid auto-play. The reader must choose when to play.
- Add a personal touch.
There are several software you can use to embed videos in your email marketing campaign. The following are the most common ones.
- Tailored mail.
- Constant Contact, AWeber, and Infusionsoft
- Animated.GIF and.PNG videos
Using the software above is not hard. With the current trend in email videos on the market, you should have an easy time.