How to Write Catchy Email Subject Lines

October 26, 2018 2 min read

How to Write Catchy Email Subject Lines - Email Marketing Guide 2

How to Write Catchy Email Subject Lines

What do you need to keep in mind when it comes to drafting an email subject line that people actually read? You are here so come along and get to know!

Importance of Email Subject Lines

To begin with, it is good that you understand subject lines and why you need them before you start grafting them. Once you are here, you will know the exact way to make them catch the attention of your readers.

For open rate: the only reason why someone will open and email in the first place if because they have seen and headline that is really catchy. A subject line that is enticing enough will give you everything you need to ensure that the person actually reads the message.

Truth is, no one likes to read something that is boring and the subject line will make all the difference. Everyone wants to be sure that they are spending their quality time reading through messages that are important. Therefore, put your focus on the subject line and if you have been doing so, you probably agree with this.

In boosts perception: Another reason why someone will bother to look an email is because it talks directyly to them. A good subject line makes them feel as the message was made with the completely in mind and it holds what they need.

People love to read things that are important and relevant to them and the subject line says it all. A short and clear subject line makes all the difference. If you don’t want your email to end up in the archive folder, you are going to have to come with more than just a subject line!

For branding: the person you are sending the mail to have a lot of other emails coming in. That is the first thing you need to understand about your customers. This means, your message might meet the filters before it is even opened and end up in the archive folder. This is because the subject line don’t sound like fun. This is the same way your judge a book before reading; from the title.

Tips for writing Catchy Email Subject Lines

Now that you know the important, consider the following tips to make your subject line catchy. In short, you want to talk to person and not to yourself.

  • The shorter, the sweater: - make the subject line 6 to 8 words in length. If you make the subject line too long, it may feel as though the whole body was there and the interest to read will be lost.
  • Personalize it: - this is the part you need to put the most emphasis. Let the subject line talk directly to the recipient. You have a merge code for the first name even if you are using automatic features. That increases open rates.
  • The use of emojis: - this is still under discuss whether or not they should be used. It you decide in favor, check the capability of your system first.

And that is the foundation of crafting a subject line.


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