One thing that has become certain is that SEO best practices are always evolving. This makes it a crucial factor for you to stay up to date with the latest trends in the field 2018. You may be tempted to think the strategies you applied a few years back will work today, well that might not be so.
For starters, technologies have changed rapidly in the past few years, and you must adapt. Your efforts should be geared towards what is to come next and not what worked before.
Apart from this, your competitors might be using those common techniques and you need to stay ahead of them. More contemporary method can take you across on top. Stay up to do and set your ear for the latest whistle and bells. Here are some of them that will surely work in 2018.
The #1 item on the list for 2018 SEO trends in the Accelerated Mobile App (AMP). This is simply an app that caters for people using mobile platforms. If you adopt the AMP technology, you are on the right SEO track.
You should ensure your site loads quickly for both mobile and desktop clients. Especially for software-as-a-service app, you may lose your rank and customers if you don’t check on speed.
Googlebot will crawl your site as though you are using a mobile phone, not a desktop. Make your website user-friendly for mobile devices.
The insecure HTTP protocol is fast losing market. Google Chrome is set to rank all no-HTTPS sites as “not secure” by July 2018.
This Google’s machine learning algorithm has become a vital SEO tool in 2018. It helps the search engine process search queries. It will go beyond simple keywords placement and will include a title. It will look at the content’s relation to the search and determine where to rank it.
These are links that you get from guest posts when you request another webmaster, take advantage of them.
Play by the rules when you decide to pursue a backlink strategy. You can be sure Google will know if you use private blog networks.
CTRs have become a great ranking strategy for 2018. It is all about advertising.
Make sure people actually stay on your page, at least for 10s. Ensure your content matches the keywords and it's original.
There are more trending SEO factors that you can check out on the internet. Tools like Minik’s Social Signal Boss Pinterest Software should be put on your priority list to generate traffic for your site.