Sometimes people misinterpret the words marketing and traffic. If you say them comes in the minds of many could be just looking at billboards while on a traffic jam. This is actually and a simple equation that business owners have solved before you.
You may have realized those places that have more traffic on the road have more billboards. They are put up with the hope that they create a positive impression which could turn into sales.
Online marketing is a bit different though. Traffic here is not the number of people who read or see your adverts every day. It is simply the number of people who visit your website. They may not necessarily buy anything though because they don’t buy based on seeing a banner maybe over and over. Continue reading to know how you can improve your online traffic.
The success of online marketing depends on you proving that you have what the customers are looking for. Most online marketers, for this simple reason, are now focused on a better pitch for the traffic you already have and less emphasis on getting more.
SEO optimization and testing for your website is operative on assumption that your traffic is the right one. But what if the people who visit your site aren’t actually interested in buying the product?
This is why the following four reasons will enlighten you on the importance of quality for your website.
Have you considered that your bait maybe for the wrong fish? It is vital that you create ads that are appealing to your audience.
You need to figure out which campaigns drive real value to your doorstep. You will always have some ads that produce value for your audience and some that don’t.
Wrong traffic costs you for nothing, and you can change this by focusing on the right traffic. In the average e-commerce business, the paid search cost-per-click is 88cents. It may not seem much, but if you pay for many of these and there is the result, it is actually a loss.
A/B testing is useful, but fixing your traffic first is better. You improve your marketing efficiency and get your business on the right track.
You may be considering A/B testing alone, but if you test on the wrong traffic, you are losing all the same. Good tests have good samples.
Now that you know why you need the right traffic, it is time actually to create it. Social media is one of the platforms that experience high traffic. By using the Minik’s Social Signal Boss Pinterest Software, you get social media Pinterest posts for your web SEO and Google ranking. Other than this, the software helps you to index web 2.0 backlinks and website pages.
The best part of this tool if that; it does not only send any traffic but the targeted traffic to your website via Pinterest.
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